VSMR Project
This extensive store fixture design was complete for
Victoria Secret.
The main design was broken into two parts, the self standing store fixture, and the version that fits
on top of an existing permanent cabinet structure. Both of these version were first completed as
injection molded plastic, and sheet metal assemblies, including graphics, and pad printing. Next,
the injection molded plastic parts in both assemblies were converted into fabricated plastic parts
in order to meet the tight delivery dates imposed on the project. There were sixteen different laser cut
templates for both the injection molded parts, and the fabricated version. In all, a 300 plus page pdf
file was generated to document all of the information.